Packaging Girlhood

We'd Love To hear From YOU!

FROM LYN: After talking to girls at two high schools yesterday and hearing some of the most insightful comments and obervations, I'd like to invite girls who log on to add to our powerpoint with images and messages they wish we'd address in our talks. I'll add some of our presentation images to this site, but we'd love to hear from YOU! Lyn

Response to Batgirl and Spiderwoman

BELOW IS A PRETTY THOUROUGH RESPONSE TO BATGIRL AND SPIDERWOMAN WHO WROTE TO US IN THE COMMENT SECTION OF THE BLOG POST ABOUT CARRIE THE CAREGIVER... IT'S BEST TO READ THESE TEEN CRITICS FIRST BEFORE READING OUR LENGTHY RESPONSE TO THEM! ----------------------------------------------------------------------------------------------------------- Dear Batgirl and Spiderwoman, Given you think we're old and clueless, help us to see why girls your age tend to think we're criticizing THEM rather than the marketers. If you love batman and spiderman, then why aren't you annoyed that marketers don't believe you do and don't see you as complex and interesting people? Why aren't you angry that they keep trying to put you in pink when you like a whole bunch of colors? If it truly doesn't matter, why are 75% of characters in G-Rated films male? WHY NOT 50-50, MALE AND FEMALE? WHERE ARE THE FEMALE SUPERHERO MOVIES LIKE BATGIRL AND SIDERWOMAN? DID THEY JUST FORGET TO MAKE THEM? Now about us being negative -- YUP! But we weren't writing a book about our favorite things, and frankly, we don't believe you'd be interested in that book anyway given how old and out of touch you think we are. We're cultural critics and what critics do is criticize and people who don't want to hear criticism can shut their ears and eyes (well, we guess not if you've been assigned our book for school!) What we most love about your response is that you are budding cultural critics too,AND WE WANT TO ENCOURAGE THAT. You don't have to agree with us, but telling us to get a life or get over ourselves is not a fair argument. Professional critics debate on the merit of their arguments, AND WE'D LOVE TO HEAR THOSE FROM YOU. We're not criticizing the media that was present when we were growing up; our survey of girls told us what to examine and the survey pointed us to stuff in your world. So we can't really get over "ourselves" given we were looking at what's in YOUR world. You two may be lucky enough to be able to be your own persons in a world trying to change you into diva dolls -- but think about other people and think about the world at large and don't measure the world and everything in it based on your own experience. (Well, that's what teenagers do we guess, but try not to.) And keep your ears and eyes open about the effects of marketing and the media on other kids with less opportunities than perhaps you have, the ones who may fall prey more easily. And do read more carefully. You said: You need to understand that even though most of this is marketed towards boys, they're not telling the consumers that only boys can be interested in the products. There is no law that a girl can't like Batman and Carrie at the same time. There was never a spot in our blog or in our book where we say that girls CAN'T be huge fans of batman and spiderman and even like Carrie the Caregiver at the same time. But yes we do believe that when marketers only market to boys --WHEN THE HERO MOVIES ARE ALL MALE AND THE CARING STUFF IS ALL FEMALE -- then they are giving a message to girls that they shouldn't like that stuff because it's boy-stuff. Of course they don't tell girls directly that they can't like Batman -- it would sound too prejudiced to do this. But they ignore girls and their complex interests and market these as boy things, boy media. In fact, we suspect that girls who are so proud of liking Batman and Spiderman are that proud of it because superheroes are associated with boys, and boy stuff is, well, valued more than girl stuff, in our culture. Think about that one!

Shout It Out -- another high school musical

Last night I saw Shout It Out, billed as "the real high school musical." It's a major motion picture made in Vermont by a Vermont company, Kingdom County Productions, and based on lives of real teens in Vermont who participated in the original Voices Project, a theatre production that toured here and was supported by Blue Cross Blue Shield of Vermont. The actors are teens from Vermont and the music was composed by teens too.  The aim was to create a production that reflected the real lives and problems of teens.

What I found very moving and utterly charming about this piece was the experience of watching real teens, with all their fleshiness, pimples, old clothes, bad teeth, and other imperfections, tell a story. And they looked so real and beautiful.  Also, remember that the Disney High School Musical is a narrative based on what adults think high school is about. It is meant to make pop stars of its stars.  And it's of course cleaned up for Disney.  This production has many characters coping with all sorts of very typical problems of Vermont high school students, cutting, pregnancy, bullying, pushy parents, absent parents, being Black in a mostly white state, parents with addictions, needing to help out on the farm as small farms go under.  Yet the movie isn't about the problems of teens.  Filmed in two actual high schools, the scenes in cafeterias and hallways give the viewer a sense of the intimidation or comfort of each kid. 

And as a parent watching I felt different than I do watching other teen movies.  Sure, if the music is right and the acting well done, I can be made to shed a few tears in any slick film.  But in this one, the anxiousness that pervaded truly came from the authenticity of the stories and acting, even when the production was more transparent than in a slick Hollywood film. 

I write about this because I think it's so important that we show our teens alternatives to Disney, Hollywood, whatever is slick and over-produced, so that they can see themselves reflected on the big screens and little screens and be a part of the production of such. 

You can buy the film at www.kingdomcounty.org for $25 and I hear that they are creating a curriculum to go with it.  Warning: there is product placement in the film, as thanks, I believe, to the underwriters...but that product placement is not for Doritos or Coke, but for things like VSAC (a place where teens can go to get financial help to go to college, and Brattleboro Retreat, a mental health and drug rehab facility). Maybe there's a Ben & Jerry's ice cream cone somewhere.  That kind of product placement I can tolerate!  Sharon

The 'Right' Sexuality for Girls

Here's the beginning of a piece published this week in the Chronicle of Higher Education. You need a subscription to access it, however, and because of that, we can't re-publish it here on our blog.  But here's the beginning and the end paragraph to give you a taste. (Excuse the Candie's Jeans product placement -- wanted to use the photo but not endorse.)

From the issue dated June 27, 2008     
The 'Right' Sexuality for Girls

Setting up an elusive ideal can lead to false empowerment and isolation

By SHARON LAMB

Pity the pre-teen girl, one day riding her bike down the road at top speed, the next day shaped by marketers into a party diva. Close behind are a cadre of researchers interested in studying her sexual development and behavior. The change is because of a little event called puberty, which transforms young girls into objects of adults' invasive attention. Throughout history, societies have attempted to control the bodies of girls as they became women, for reasons ranging from protection to exploitation. And although we're not locking chastity belts, binding feet, or corseting waists any longer, our interest in what we see as girls' new sexuality is as intense as ever.

. . . (2000 words in between beginning and end)

When we tell teens about the kind of sexuality we hope will be theirs, we ought to be careful to guide them toward something that is achievable. For instance, turning away from the subject/object dichotomy and the notion of authentic desire might lead teens and adults to develop ways of being sexual that are more individualized and satisfying than simply accepting what the culture and the media think is sexy, or an idealized alternative. And an emphasis on mutuality could redefine shame, attaching it to the mistreatment of others rather than to the violation of social expectations.

Teenagers will always have their own definitions - both idealized and realistic - of good sex. But if researchers can show them achievable goals that include fairness and mutuality, we may be able to help young people form relationships that help them and their partners flourish.

 

From Lady Humps to Baby Bumps

P Ever wonder if all those celebrity baby bumps and cute children in PG-13 movies, preteen TV shows, and populating the pages of Us and People magazine matter? Consider this article about the Pregnancy Boom at Gloucester High  in Time magazine.

We say . . .

My bump, my bump, my lovely baby bump.”  You’re right, these aren’t the words to the Black Eyed Peas’ “My Humps”, but Fergie’s been on “baby bump watch” like dozens of other celebrities these days.  Any photo of a less than board-flat tummy is cause for rumors. Pick up USA Weekend, Us, or People and pregnancy and motherhood are all the rage.  Google “baby bump” and check out a few of the 1, 270,000 results.  Motherhood hasn’t had this much action in the media since Baby M.

 

So when a reporter asked me recently if I thought young girls would be affected by the pregnancy of sixteen-year-old Jamie Lynn Spears, star of the tween-loving TeenNick TV show Zoey 101, I had to laugh.  Well, sure, but not because Spears stands out in a crowd as someone very different girls than any other celebrity.  She’s just the next “baby bump” to come along.

 

One could make the case, of course, that Jamie Lynn is their star, closer to their age, and so younger girls are more likely to identify with her choices. I don’t buy that argument. Zoey, the character preteen girls love, didn’t get pregnant.  But even if we’re focusing on Jamie Lynn, we have to acknowledge her place in a media that has been eroding the boundary between childhood and adolescence for some time. Tween girls share a world with Victoria’s Secret Pink collection and Paris Hilton inspired diva dolls in hot tubs. It's disingenuous suddenly to be upset at Jamie Lynn’s pregnancy when the viewers of her show are bombarded with sexualized images.  Do they not make the connection?  If we are really concerned about the influence of TV behavior on little girls, wouldn’t we question the party dorm atmosphere, the pseudo drinking and “soda” addictions, and the clubbing scenes on shows like Zoey 101, The Suite Life of Zack and Cody, The Naked Brothers Band.  Why are we more shocked by Jamie Lynn’s pregnancy than naked pictures of Vanessa Hudgens of High School Musical fame?

 

A renewed focus on motherhood is an interesting twist after so many years of the sexualized stuff.  Is it simply because “dirty girls” like Christina Aguilera, have grown up?  Are people getting tired of the crass sexualization?  Victoria’s Secret sales are down, after all – turns out that moms have been protesting the stripper-like outfits accosting their daughters in the mall windows -- and so-called family friendly stores like Walmart are getting caught with their little girl “who needs credit cards” panties down.  In the age-old Madonna-whore dichotomy, have we run the course on “hoes”?  Just in time to make the pendulum swing in the other direction: from lady humps to baby bumps?

 

There’s always been an odd disconnect between sex and motherhood in U.S. culture, reflecting our Puritan roots perhaps, and bolstered by the Virgin Mary.  But given the sheer amount of sexualized imagery, the general pornification of the culture, and this post-modern moment one would think this binary, in particular, would be long gone.  Yet the sexual girl is still naughty and becoming a mother still has the power to redeem her.  It’s a powerful trope, mothering.  Whether we’re talking about Madonna (the living one), Juno, or Jamie Lynn, bad girls are made good when they become mothers.

 

Not all bad girls.  In her Emerson College Master’s thesis, the documentary Souls of Black Girls, Daphne Valerius underscores the double standard for black women.  While mothering offers white girls and women redemption from their sexy pasts, for Black women and girls, it’s too often “once a hoe always a hoe”.  Our views of mothering are steeped in racist and sexist histories.  A punkish gum-chewing receptionist offering up boysenberry condoms from her seat in a seedy abortion clinic can still be funny to the largely white audiences watching Juno, a movie in which the only person of color is an Asian classmate picketing the clinic. That’s because Juno can flee this option, embracing all that is right and good, offering up her child to a wealthy white woman desperate to mother and return a sweet, chaste girl singing a duet with a sweet chaste boy.  But it’s telling that in Urban Dictionary, “baby bump” is defined as “A shirt with the words "baby bump" in the style of excessive bling indicating the young woman wearing it is probably promiscuous in nature and wishes to inform the community of this social practice,” as in, "There goes Tammy wearing her Baby Bump shirt and I can't say I'm surprised as much as she gets around."

 

For Jamie and Juno, having a baby is presented as a no choice choice. No choice for the selfless, responsible girl, pure in heart; no choice when classmates not only don’t tease her, but don’t even really notice, and when parents understand, offer love, and support. No choice when no one tells her that only 1% of teen mothers give up their babies for adoption, and when no one shares the stories of the majority, the ones who struggle in poverty, doing their best in stressful circumstances.  No choice when every young celebrity is parading across the magazine pages in stiletto heels with those big red arrows and circles pointing out their cute little baby bumps, a play-by-play reminicient of Monday night football.

 

Girls deserve better than this.  They deserve an honest conversation about desire and sexuality, about sex and pregnancy, about pregnancy and choice, and about the good and bad of mothering.  In this crazy making world where they’re told anything goes, but where, in fact, the lines are still drawn and the consequences are very real, they deserve a conversation that explores and explains it all.   

Beauty and a Geek

Everything, theater, even science, is about being hot today. And that bugs us. Take the recent Newsweek article on Girl Geeks and how hot they are.  It's not that any girl can do science, a 70's girl power theme, it has to be reinvented for the 21st century to say HOT girls do science, bypassing all the other girls along the way who don't buy into type/image hot or not. 

 

And check out this blog on beauty!!! From our friends at alternet.org.

What's So Great About Beauty? by Shannon Shupp
(If it doesn't open to the exact article, look on June 14, 2008)

From soap ads to elections, looking good is way overrated.

Top 10 Reasons why you shouldn't take your teen daughter to see The Lying, the B*TCH, and the Wardrobe

Okay, stole the last line of the title from a fantastic Anthony Lane review in The New Yorker of Sex and the City.  Do we need to explain why you also shouldn't take your pretten daughter to see it?

10. It's R-rated

9. It's anti-working woman.

8. They scarily talk about sex constantly in front of a 3-year-old girl. (Charlotte's daughter). Call the Department of Social Services!

7. Rampant materialism/consumerism of the worst kind, but that's pretty obvious.

6. Good sex is always "porn" sex; bad sex is sex you have when you're a working woman and tired from taking care of your kids. Bad sex is one person on top of the other sex; good sex is posing for the camera sex or doing anything wild and crazy just to not be "normal." There's porn porn porn. Cheesy cheesy porn. Not erotica.  Take for example especially the shot of the neighbor guy taking a shower at the end of the movie. We and Samantha peep at him.  Hmmmmmm. After he's been shown having sex with a different woman every night, the only thing that could make him look sexy in the shower for me is giving him a bar of anti-bacterial soap and not even then.

5. It teaches girls that when a boyfriend or husband two-times you, you always share some of the responsibility.  The way to healing is self-blame, forgiveness . . . and porn sex.

4. Most horribly, the movie adds Jennifer Hudson as an employee of Carrie Bradshaw who is shown to be "just like her" in her looking for love and labels! Yay, now Black women can hop on the COSMO train -- next stop Bloomingdales, after that Anorexia Lane.

3. The Traumarama moments.  We wrote about this in Packaging Girlhood. 1. pooping in one's pants because of diarrhea); 2. pubic hair sticking out of the edges of your bathing suit around your thighs (treated as truly horrible; much more than pooping in your pants); 3. decorating yourself naked with food and lying on a table awaiting a boyfriend who never shows; 4. 3-year-old daughter says "sex" showing she HAS been listening into all your conversations. 

2. The racism: "Follow that white guy with the baby" shouts one as they look for an apartment in a seedy neighborhood.

1. And the number 1 reason why you shouldn't take your daughter to see The Sex and the City movie?

Please provide it below in the comments section! 

 

 

 

Carrie the Caregiver

As we've mentioned here before, we're now working on Packaging Boyhood (if you have a son, check out our survey at http://www.packagingboyhood.com/). Watching Saturday morning commercials aimed at boys these past few weeks has been a real education. We've been struck by the teen urban influence on everything from Kool-Aid to high pressured water guns, and of course who can miss all the trailers for movies too mature for little boys to see, like Ironman, The Dark Knight, and Indiana Jones, or the focus on sports, martial arts, and super fast cars. Maybe it's the contrast to all that energy and action, but we were completely taken aback by a commercial for the video game, "Carrie the Caregiver".  Maybe it's the pressure to be all things to all those needy campers at "Camp Funshine", the energy it takes to "keep the chaos at bay" at her preschool, or the all-nighters she must pull when "things get crazy at the maternity ward", but wide-eyed smiley Carrie is looking more than a little overwhelmed.  Could it be the super stress of tapping into the "super-Caregiver within". The message to boys about over-the-top action has its own problems, but at least the boys get out once in a while and have a little fun. Of course, it's easy to do if they can count on Carrie to stay home and take care of everyone and everything.

The Body Politic

Speaking of My Beautiful Mommy (see post below), in study after study we see the impact of a culture for girls so toxic that such a book is touted unapologetically on national news shows, ensuring the author millions in new clientele and books sales. A recent media survey of 3000 women found that appearance and weight trumped disease as cause for women's concern -- 84% of the women surveyed felt they were overweight and 56% were concerned about diet/weight, while just 20% express concern about heart health and 18% about diabetes.   (Alas, we can be sure that the results of this marketing study won't be used to turn those figures around.)  Campbell Leaper and Christia Spears Brown studied 600 adolescent girls between the ages of 12 and 18 and found that 90% experienced sexual harassment in school, most often in the form of unwanted romantic attention, demeaning gender-related comments, teasing based on their appearance, and unwanted physical contact.   As if girls don't have enough to deal with, along comes "bodysnarking", the blogosphere posting and dissection of unflattering pictures, usually of and by girls and women.  Finally, as if to come full circle in the most terrifying way, a study of 818 adolescents (aged 11-19) conducted for a British health care provider reported that one in three girls surveyed had tried to harm themselves by methods including cutting, burning, punching and poisoning. 

The connections among these various studies and reports aren't simple, but they speak to the distinction psychologist and eating disorder specialist Catherine Steiner-Adair made years ago, between the body pathological and the body politic.  In a culture in which there is heightened control and discipline around body and appearance, ubiquitous experiences of sexual harassment, and a steady diet of sexualization and objectification, we shouldn't be surprised that girls exercise their own means of protection and control, using their bodies to speak their pain, release their anxiety and stress, and channel their resistance.  In a world where girls are sold a fraudulent tale of "prettier" at all costs, they want to feel something, anything, real. Their protest reclaims the power of their own authority, their private refusal to be publicly "handled".

There are some positive signs.  In the above-mentioned media survey of women and health, Gen Y women (those "millennials" born between 1980-1994) were more likely than Gen X and Boomer women to say they are at their ideal weight (29% vs. 9%, 7% respectively).  Young women bloggers are now calling for a bodysnarking ceasefire.  Most hopeful, Leaper and Brown found that the girls in their study who had a better understanding of feminism from the media, their parents, or teachers were more likely to recognize sexism and sexual harassment for what it is.  The hope is in the feminist work we do with young women, transforming inner pain to public outcry-not for them, but with them. 

One of the things that bothered us most when we researched Packaging Girlhood was the erosion of the boundary between childhood and adolescence. It's not only that little girls are introduced to a teen lifestyle earlier and earlier, it's that the definition of teen has become almost completely narrowed to hot, shopping girlie types -- as if this is the only way girls can look and feel grown up. Forget their maturing minds and moral sensibilities, their skill on the playing fields, their passion for theater, art, or science and just give us sexy. Why? Because if you can channel that wide-eyed desire to look cool and mature in your direction, there's money to be made. The health, well-being, and safety of girls be damned. Enter Beyonce and her mom, Tina Knowles, and you have the new "House of Dereon" little girls line of clothing designed to make your 6 year old the coolest girl on the urban street corner.