A recent study by the CDC reports a huge rise in girls' suicide rates. Buried in the AP Press article is the statistic that still 3/4 of suicides are committed by boys. This seems to be the way the media works, packaging any new data about girls and boys as a battle of the sexes. It's really really important to understand this rise in girls' suicides amidst the purported flourishing of girls, but we can see the set-up already. Boy advocates will be saying -- don't forget the boys, and girl advocates will be saying, time to refocus again on the girls. We don't think either girls or boys are doing so well these days. The culture of violence vs. slacking that boys live in can translate in extreme circumstances to homicide vs. suicide. The pre-packaged sexy, diva media image vs. the idealized perfect student pressures can leave girls feeling empty and unseen, searching for escape. Of course we can't forget that boys too are committing suicide in scary numbers, but these new stats tell us we need to figure out why this is increasingly true for girls. First stop: media images and a huge marketing industry selling girls on the impossible.